HBO’s ‘Big Little Lies’ a financial boon for Monterey Peninsula


Monterey County – Whereas myriad untruths have been on the middle of HBO’s TV collection “Huge Little Lies,” there’s no debating the manufacturing contributed in an enormous means economically to the Monterey Peninsula.

That’s why when producers of the award-profitable collection that starred Reese Witherspoon, Nicole Kidman and Shailene Woodley introduced its return for a second season final week, it was a improvement that had native metropolis and tourism officers smiling.

“They definitely made a huge impact,” stated Karen Nordstrand of the Monterey County Movie Fee, noting that the manufacturing left a hefty $2.5 million in income through the 4 weeks they filmed on the Peninsula final yr.

In Pacific Grove alone, the place scenes have been filmed at Lovers Level, $9,367 was paid on to the town, in accordance with Police Cmdr. Rory Lakind. The cash got here from fees for any sort of public works utilization, required road closures, gear used, police supply safety, visitors management and costs for filming at Lovers Level.

“It’s a reasonably large footprint for that specific manufacturing as a result of they filmed on totally different areas of the Peninsula,” stated Lakind.

Apart from that income, Pacific Grove’s Chamber of Commerce President Moe Ammar famous the extra cash generated from actions like consuming in native eating places by the manufacturing crew and their relations. However past that, Ammar stated the present gave Pacific Grove and Monterey the sort of publicity that promotes tourism.

“We cannot purchase that sort of publicity – hundreds of thousands of individuals watched it – we don’t have the power to succeed in that sort of publicity with our advertising – there’s no cash that Pacific Grove or Monterey can make investments to purchase that,” stated Ammar.

Apart from Pacific Grove, scenes for the primary season of the restricted collection have been additionally shot at Fisherman’s Wharf and at a house in Carmel Highlands.

“From a tourism perspective, it’s a bonanza – its excellent for us,” stated Rob O’Keefe, chief advertising officer and vice chairman of the Monterey County Conference and Guests Bureau. O’Keefe, who previously led model technique and managed the vacation spot advertising program in Las Vegas, an promoting marketing campaign that included the long-lasting slogan “What Occurs in Vegas, Stays in Vegas,” stated the methods to measure actual publicity require costly evaluation.

“However I can inform you anecdotally and from my years doing this, the publicity will surmount tens of millions of dollars simply by the sheer quantity of constructive press for this present,” stated O’Keefe, noting the a number of excessive profile magazines, tv and cable broadcasts which have featured the present and the awards it has already garnered.

Simply this week, the drama acquired six Golden Globe nominations within the tv class.

However O’Keefe stated it’s Monterey that’s the most important star of the present.

“Our vacation spot is the unedited star of the present – no matter is transpiring with the characters, we’re there,” stated O’Keefe. “It’s placed on a pedestal from the opening sequence all through.”

“We all know that Monterey and the Monterey Peninsula is presenting itself in a stunning strategy to the HBO viewers,” added Monterey Assistant Supervisor Hans Uslar. “The town has been very profitable in collaborating with them and we really feel that the rationale they’re coming again is that the places have been straightforward to succeed in and work with as was working via our public businesses.”

For now, O’Keefe stated he continues to work to point out Monterey County as not only a sleepy vacation spot, which he famous is a part of its attraction, however a multidimensional place with outside magnificence, historical past and a number of factors of curiosity.

“We’re a bucket listing vacation spot – and that’s good however it’s additionally a problem for us,” stated O’Keefe. “We’re extra approachable than that and guests can come right here greater than as soon as in a lifetime.”

That’s whereas Nordstrand and the Movie Fee board celebrates its thirtieth anniversary by reaching out to location scouts, movie crews and native residents which will have filming-associated considerations.

Nordstrand stated $one hundred and five million has come into Monterey County communities from movie manufacturing because the fee shaped in 1987.

“We’re celebrating our thirtieth yr and couldn’t be happier that ‘Huge Little Lies’ has put the frosting on the cake,” stated Nordstrand.

“There’s nice success tales of function movies turning locations into billboards for locations for individuals to go,” stated O’Keefe, noting that he lately reached out to the “Massive Little Lies” producers for future collaboration.

“Huge Little Lies, the U.S. Open – they put us on show for the world – that carries us into locations that frankly I don’ have the price range to get us,” stated O’Keefe. “It definitely is taking us to locations from an publicity perspective that we couldn’t afford to go on our personal and in a really fascinating approach.”

Carly Mayberry may be reached at 831-726-4363.



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